CLIENT
Blooming Autumn
SERVICES
Photography, Video, Production, Campaign Creation, AI, Digital, Web
DESCRIPTION
Photography production across all digital touchpoints, creating a complete library of product, lifestyle and campaign imagery.
Blooming Autumn
Campaign Strategy
We developed a “Within Her World” creative concept built around the natural rhythm of the day, from morning rituals through daytime moments to evening celebrations. By planning three distinct environments within one production, every collection became part of one connected campaign, maximising content and value from a single shoot.
The creative approach was designed to create a versatile mix of campaign imagery, lifestyle content and video for use across the website, social, digital advertising and wider campaign rollout in stores.
Our approach focused on creating a cohesive campaign from one day’s production. We created three distinct themes, capturing campaign photography, lifestyle content and video to build a complete library of assets for Blooming’s website, social and digital channels.
The result was a complete library of campaign content produced from a single day on location. The shoot delivered 60 hero images, 9 campaign videos, social media videos and over 350 untouched images. These assets were then developed into website banners, emails, social media content, digital ads and store windows, creating a consistent campaign across every digital touchpoint.
