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CLIENT
Blooming Intimates
SERVICES
Strategy, Campaign Creation, Photography, Video, Production, Digital, Web
DESCRIPTION
A content campaign combining elevated campaign imagery with detailed still life.
Blooming Intimates
Campaign Photography
We created a dedicated studio set for the Intimates collection, using rich red lighting, bold colour and considered styling to build a distinctive campaign world. The lighting and set were designed to create depth and atmosphere, with strong compositions and close-up details bringing focus to the products.
The creative centred around creating a strong visual world for Intimates, using red lighting, colour, set design and styling to give the campaign a bold and recognisable look. Every element of the shoot was considered to create consistency.
The campaign delivered 20 campaign images, 5 still-life images, 6 campaign videos and e-commerce imagery and the campaign delivered a cohesive launch across digital channels, with paid advertising reaching over 5.6 million users and significantly increasing brand awareness.
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