George W. Davies April

CLIENT

SERVICES

Strategy, Campaign Creation, Photography, Video, Digital, E-commerce, Social

DESCRIPTION

Campaign shoot designed to create a strong mix of campaign-led imagery and consistent product photography.

George W. Davies April

Campaign Photography

We shot the campaign in-studio, using bold colour backdrops and oversized props to create a playful, distinctive visual identity around the collection. The set design added scale and personality, while the vibrant colours helped the clothing stand out and gave the imagery a strong, recognisable campaign look.

We combined a bold, creatively directed in-studio campaign with clean, consistent e-commerce photography, giving the brand both high-impact imagery and practical product assets from one shoot.

The shoot delivered 45 hero campaign images and 150 e-commerce images, creating a versatile library used across the website, social and wider digital campaigns.