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CLIENT
George W. Davies January
SERVICES
Strategy, Campaign Creation, Photography, Video, Digital, E-commerce, Social
DESCRIPTION
We developed a distinctive new creative campaign direction for the collection.
George W. Davies January
Campaign Photography
The campaign focused on creating bold, engaging imagery that gave the collection a clear visual identity. Through considered styling, composition, lighting and creative direction, we created photography that felt elevated and editorial while allowing the clothing to remain the focus.
We balanced creative campaign photography with the practical needs of e-commerce, using the shoot to build both a strong visual story for the collection and a consistent library of product imagery.
The shoot delivered 40 hero campaign images, 100 e-commerce images and 6 campaign videos, creating a versatile content library for social, website, product pages and wider digital marketing.
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