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CLIENT
George W. Davies March
SERVICES
Strategy, Copywriting, Campaign Creation, Photography, Video, Production and Digital
DESCRIPTION
We created strong campaign visuals around a day-in-the-life concept, capturing the collection from morning through to evening.
George W. Davies March
Campaign Creative
The campaign was shot across one day, following a day-in-the-life concept from morning through to evening. We captured natural, lifestyle-led moments that showcased the collection in different settings and moods, creating imagery that felt authentic, relaxed and engaging.
We split the project across two focused shoot days, one built around the day in the life campaign concept, and another dedicated to clean e-commerce and mannequin photography.
The project delivered 40 campaign images, 30 mannequin shots and 100 e-commerce images, creating a versatile content library for use across social, website, e-commerce and wider marketing.
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