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CLIENT
Strong Girl Society
SERVICES
Photography, Creative Production, Campaign Content, Social, Video, Web
DESCRIPTION
A high-volume content shoot creating a versatile bank of assets for social, web and the Strong Girl Society community app.
Strong Girl Society
Photography Campaign
We split the shoot day into two distinct visual worlds, creating different lighting, energy and moods while keeping the overall campaign cohesive.
The morning focused on a lighter, more relaxed style, capturing lifestyle, personality and connection. We then moved into a sports studio for the afternoon, shifting to a stronger, more dynamic look centred around training, movement and performance. Together, the two shoots created a varied photography library that could flex across different aspects of the brand.
By changing the lighting, location and energy throughout the day, we created two distinct moods while maximising the amount and variety of usable content. The result was a campaign that could work hard across multiple channels, from polished hero imagery through to social-first content.
The shoot delivered 510 hero images, 250 from the relaxed morning session and 260 from the sports studio shoot, alongside 3 campaign videos, interviews, UGC style content and a wider library of social assets. The content was then used across Strong Girl Society's social channels, website and community app, giving the brand a consistent stream of photography and video
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