By seamlessly removing the mannequin from the shot, this technique ensures that the clothing item takes centre stage, free of distractions.

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The result? Customers gain a clear and realistic view of how the garment will look and drape on their own body. This not only enhances their shopping experience but also builds confidence in their purchase decisions, leading to higher conversion rates and fewer returns.

 

Ghost mannequin photography is the key to visually compelling, customer-focused imagery.